Free diagnosis of your customer base
Find out how much more you can sell to the customers you already have: winning back inactive ones and increasing repeat purchases.
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Your growth potentialYour sales growth potential
See the opportunities identified for your business
Sales that can be recovered from customers who stopped buying.
With UpUou: customer monitoring + automated messages
+R$ 0,00
per month
Sales growth through higher purchase frequency.
With UpUou: loyalty, cashback and subscriptions
+R$ 0,00
per month
Possible growth using your own customer portfolio.
+R$ 0,00
per month
R$ 0,00 / year
Businesses like yours can unlock this potential with retention and recurrence strategies.
How we calculate
The calculation uses the data you entered and these per-segment assumptions, based on market research:
| Segment | Inactive customers | Recoverable inactive | Frequency increase |
|---|---|---|---|
| Food service (restaurants and cafes) | 40% | 18% | 12% |
| Markets | 30% | 20% | 10% |
| Beauty and aesthetics | 30% | 22% | 15% |
| Fashion and accessories | 55% | 10% | 8% |
| Pet shop | 25% | 25% | 15% |
| Variety stores | 45% | 12% | 10% |
| Services | 35% | 15% | 10% |
| Other (general average) | 37% | 17% | 11% |
Recovery = inactive × % recoverable × average sale value × monthly frequency of active customers. Recurrence = monthly revenue × frequency increase.
Sources: CustomerGauge (Avg. Retention by Industry) · Rock Encantech (Customer Insights, varejo alimentar BR) · Opensend (Repeat Purchase Rate, e-commerce) · SEBRAE / ABRAS (varejo BR) · Trinks / Pandami (beleza) · SimplesVet / Vindi (petshop)
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